Lost Coast Outfitters

Lost Coast Outfitters is SF's go-to fly shop, stocking premium rods, reels, waders, and gear from top brands all under one roof on Jackson St. The staff genuinely know their stuff — whether you're chasing trout in the Sierras or surf fishing the California coast, they can point you in the right direction. It's the kind of local shop that makes you feel like you actually know what you're doing.