IDEA

IDEA is a well-known Serbian grocery chain with a branch right in Herceg Novi, sitting near the town center on Nikole Ljubibratića. You'll find a solid range of everyday essentials — fresh produce, drinks, snacks, and household basics — at reliable prices. It's the kind of no-fuss stop locals rely on for quick grocery runs, and the chain's website (idea.co.me) lets you check what's in stock before you head over.